Jockey Intl. asked us to help create a new high-end men’s line for Nordstom’s called Coopers. It was important to show the heritage quickly and communicate it through a very unique box technology so we spent a lot of time experimenting with materials and creating our own box dielines to create a vintage inspired line.
Coopers was actually the original name of Jockey in the late 1800′s. Coopers was the original inventor of men’s underwear and now as Jockey continues to be first in bringing innovations to market for sports professionals, the everyday man and now the business professional.